This week i have been mostly planning 12 month social media strategy's for clients. Some, are well suited to fresh and exciting challenges such as widgets, link bait and optimised video streaming. BUT... some, are less so, this could be due to the products and services they offer OR just purely from a monetary or time perspective. I these cases, traditional link building is usually then a prerequisite. But - "traditional link building and anal glands or similar and neither i particularly like" as per my post.So with these particular clients, i sit upright in my ergonomic chair, take a few deep breaths, pour a cup of lady grey and begin. I firstly study their site, any new additions, check if they have any bid cash stored away, have they decided to move into the 20th century with video etc etc and is it hidden away on youtube?, and in the midst of staring at an empty February slot in the strategy document i think "i wish i had a huge cardboard box to break out of" and then i started doing some research into the influencers behind trends etc, i typed in things like the 1%, finding the creators and then creators or influencers and i start off my search. I trawled through a few results; a post on searchengineland, interesting post by clickz on 'who owns the influencer', a guy called Will Hintons LinkedIN profile and then... my slide on slideshare presentation;
"odd.." i muttered. I wondered how it had appeared under that search and then on checking out all the embed functions etc on the slideshare page i noticed that underneath it was a transcript of the whole thing.
This got me thinking (and sorry if this is a really old idea that i have just stumbled over), i thought, why not give great advice on slideshare from my clients and the transcript will give them some nice exposure to the article or page of their website.It was also a slightly more entertaining prospect then simply revisiting thankless link building or handing anymore articles over to our amazing copywriter who is seriously overworked as it is.