Tuesday, 14 August 2007

The art of writing Blog post titles

I was wondering how to jazz up my personal blog posts and came across some great blog titles written by both established bloggers and non established newbies. I started to notice that a lot of these post titles all followed a pretty similar format. I found a few great posts describing this format on both; www.copyblogger.com and www.contentrobot.com blogs, things such as ask a question, activate the minds eye and start a little controversy seamed to be exactly what I had been noticing on my travels in cyberia.

The most important thing I’ve realized and the one thing that is drilled in, in every SEO post you read is to “keep it simple”. The most proficient titles I came across were short, slick, simple and easy to understand. It seams obvious once you stop and think about it, I mean of course shorter titles are going to be better for Search Engines, they are textual and to the point and they hold key phrases. I liked Gray wolf http://www.wolf-howl.com depiction of the Google bot as a “5 year old niece or nephew” and so I guess it makes sense to help give them “easy to follow” directions to the toilet, especially if you’ve got a lot of pot plants around.

So for example: Say I am the owner of confectionary focused blog called “Sweet’s fa” most people like sweets right, so it should be a winner? .Here are a few examples of me having a go at creating eye-catching blog titles. Enjoy!

1) Activate the imagination -
“Do you remember Anglo Bubble Gum?”

I remember racing off the Ella’s corner shop, and although Ella looked like the love child of Willy wonka and giant haystacks, her range of confectionary was a tweens paradise. These days even images of the traditional sweets available in the 70’s and 80’s getting the nostalgia bubbling and set the thoughts of candy cigarettes, blood skulls and black jacks rustling away in the little white paper bag of my youth

2) Ask a Question
“What ever happened to Space Dust?”

My friend always reminds me about space dust and that it exploded in children’s bellies who drank a concoction of fizzy drinks and space dust it huge quantities and i still can't hate it. I used to love this stuff, you’d put half the packet on your tongue and open and close your mouth to realize the wild cracking sound to the great amusement of your friends. Now you play Wii.. and where’s the risk in that huh?

3) Tell how to
“How to make
Coconut Ice”

To achieve the traditional pink and white effect, make two separate batches of coconut ice, colouring the second batch pale pink and pouring it on the set white mixture.Ingredients - 450 Gram Caster sugar (1 lb) - 150 ml Milk ( 1/4 pint) - 150 Gram Desiccated coconut (5 oz) -Red food colouring

Go here for the rest of the recipe: http://www.greatbritishkitchen.co.uk/recipes_result.asp?name=coconutice

4) Add controversy
“Jesus Christ Crucified in Chocolate”

Being a obsessively self confessed atheist I would pay to see this, a six foot sculpture of gods only begotten son as a mars bar. The artist Cosimo Cavallaro has “obviously” received a lot of negative criticism for this piece that he called “My Sweet Lord” was to be displayed over the Easter period in a Manhatten gallery called the Lab Gallery. Shame if you ask me… check out the rest of the post here…http://www.artnewsblog.com/2007/04/chocolate-christ-crucified.htm

5) Use interesting Stats -
Americans eat (4.5 kg) of chocolate a year

I couldn’t find anything funny about this so this is taken directly from the site and all creadit to them - The average American eats 10-12 pounds (4.5 kg) of chocolate a year. The average Swiss eats 21 pounds (9.9 kg) a year. Despite the fact that the average swiss eats 21 pounds (9.9 kg) of chocolate, they have the lower incidences of obesity and coronary heart disease in Wester Europe. Whereas the United States consumes half less, they have the highest lean body mass index in the Western world

That’s a miniature dachshund a year in Chocolate a year for godsake!

6) Use Quotes -
I never met a chocolate I didn't like.

Deanna Troi (Marina Sirtis) in Star Trek: The Next Generation
Here are a few more chocolate related Quotes for you

Forget love-- I'd rather fall in chocolate!!! - Deanna Troi in
I could give up chocolate but I'm not a quitter - Lora Brody, author of Growing Up on the Chocolate Diet

7) Include Metaphor -
Like a kid in a sweet shop

“He discovered that there's an old-fashioned doorbell that rings as you enter the shop, and an infinite stock of sweets of all colours in jars that crowd the shelves. The store even has its own distinctive smell; the aroma of those sweets you may also remember from the 60s and 70s - Sherbert Dabs, Parma violets and Love Hearts. There's a cash till that rings behind open racks of sweets such as Banana chews individually wrapped in that familiar shiny paper. As he moves around lifting lids off jars, feeling the weight of coins in his pocket, key emotions arise: curiosity, excitement and anticipation http://www.cleanlanguage.co.uk/

My feelings exactly

I bit like a good poem, always relate the ending to the opening, so here goes.
So with these to be getting on with I’m going to try these title methods out on the Brain Dry blog from now on and see what happens as a result.

It has to be done…. Here it is people. “Chocolate Rain!”

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